Description
branding gucci,The out-of-the-box luxury brand had an equally unconventional beginning. In the late 1890s, Guccio Gucci worked as a bellhop at a high-endhotel in London. For four years, he keenly observed high flyers and took note of their fashion, jewelry, and leather goods tastes. Finally, in 1921, he launched Gucci, .
Beige and white GG Supreme canvas
Gucci brand positioning
Gold-toned hardware
Gucci brand guidelines
Double G
Inside: 3 open pocket
Gucci brand archetype
Chain top handle with 7″ drop
Top zip closure
what makes Gucci unique
7.5″W x 5.2″H x 1.7″D
Weight: 0.8lbs approximately
Gucci branding strategy