Description
brand positioning gucci,Gucci is a brand with a volatile history of spectacular ups and downs. It faced the most challenging period in the 1980s and 1990s, when it almost went bankrupt due to family disputes and poor brand management practices such as excess .
Beige and white GG Supreme canvas
unique selling point of Gucci
Gold-toned hardware
Gucci brand guidelines
Double G
Inside: 4 open pocket
Gucci brand archetype
Chain top handle with 7″ drop
Top zip closure
what makes Gucci unique
9.6″W x 2.5″H x 2.8″D
Weight: 0.9lbs approximately
Gucci branding strategy