Description
branding gucci,This case study will discuss why Maurizio failed to transform Gucci and how Tom Ford and Domenico De Sole rebuilt Gucci again a luxury super brand.
Beige and white GG Supreme canvas
unique selling point of Gucci
Gold-toned hardware
Gucci brand guidelines
Double G
Inside: 9 open pocket
Gucci brand archetype
Chain top handle with 7″ drop
Top zip closure
what makes Gucci unique
9.6″W x 5.9″H x 2.4″D
Weight: 0.2lbs approximately
Gucci branding strategy